In the world of Ecommerce Websites, a lot of things have changed and a lot has remained the same. The nature of Ecommerce is far different from the traditional way of selling things on the net. Today, a new era of Ecommerce Websites is being felt.
With Ecommerce Websites, the user can actually start his own store. He can establish a store that sells a variety of products that his customers can purchase with the click of a mouse. With a little knowledge about how to build an Ecommerce Store, the customer can easily navigate through all the pages of the website to find the desired product.
In Ecommerce Websites, there are two ways of getting customers. There is the traditional method of getting customers through the mail, which is known as online sales and the other way is the electronic form of the sale.
When someone comes to the web site to buy something, he will be directed to one of the pages that deal with buying, selling or having a chat with a customer care representative. The customer care representative will be communicating with the customers via the customer’s browser.
Once the customer is satisfied, he can send the payment to the merchant. If the customer feels that the product is of low quality, he can refuse to pay for it. He can also complain about the products that he received if he feels it was a scam.
A variety of payments like credit cards, debit cards, PayPal and eChecks are used in Ecommerce Websites. The transactions can be done through Ecommerce Websites either through the customer’s browser or through online systems, like PayPal. A lot of merchants nowadays use these systems for the smooth flow of the transaction between the merchant and the customer.
The payment is recorded through the system, and the merchant only gets the money sent to him once the customer has purchased a particular product. Once the payment is made, the payment is also credited to the merchant’s account, which is stored in a database.
The consumer does not even need to fill out any forms when he visits Ecommerce Websites, since the entire process can be done through the browser. Customers only need to enter their credit card number or debit card number.
PayPal is very popular in this regard. The system allows merchants to accept payments for their products through the payment gateway and even directly in the merchant’s bank account. The transaction is done through a secure socket layer protocol (SSL), which encrypts all the communication between the merchant and the bank, making it virtually impossible for the authorities to trace the transaction.
In this manner, the company or the vendor can actually do the paying in his account, even without leaving his desk. The transaction is processed by the payment gateway, which verify the payment information, checks the validity of the payment and then executes the payment. It is up to the user to authorise the payment or decline it.
If the user accepts the payment, the payment gateway sends the payment to the merchant. Once the payment is made, the data is entered into the payment processor where the data is verified, processed and finally executed by the customer.
After this, the merchant can be sure that the payment is only going to the rightful owner of the product. The payment processor has the authority to refuse payment for any reason.